Today on CrispyGamer, writer Kyle Orland explores the somewhat complicated processes that video game PR people use in determining who and what outlets receive free review copies of games. It’s never an easy decision to cut someone off the list, that’s for sure, but there are time when you really don’t have a choice.
Maverick PR Partner Matt (me!) is quoted throughout the article, sharing his thoughts based on a decade of deciding where to send these “free goodies.”
Disclaimer: these “free goodies” may not be as fun as you think, as they may require you to spend 10-20 hours completing a game and another 5 or so hours crafting a “review” full of useful facts, features and moments of note, all supported with insightful opinions and references; at the end of which you will be strong-armed into choosing a – let’s face it – somewhat arbitrary number or letter to designate the “fun” you experienced while slogging through the aforementioned 10-20 hours of gameplay…
Anyway… read on at this link and enjoy the article. A quickie quote from the article featuring Matt:
“Some publishers … still refuse to expand their list and stick only to the ‘big’ players in the space,” Frary said. “This is really too bad, and they end up missing a massive, and growing, segment of the market. … [It's] particularly frustrating because when you look at the smaller videogame sites out there as a whole, they have a huge voice that reaches a critical audience that the larger outlets sometimes miss.”
Over on PR_Flak’s Flak Attak, I’m discussing the impact that emerging business models and added content is having on the media cycle for video games and how PR and press are having to adjust. Between DLC coverage widening the coverage window and “new to us” online game emerging in North America, there’s a lot of confusion as to what should be covered and how…
This is where the next challenge for the VG media and VG PR professionals lies – to define the terms and options for covering what, by current definitions, is simply uncoverable.
Take a read of “Shipping a Game Ain’t What It Used to Be” - hope you enjoy it! Love to know your thoughts.
MavPR’s old friend, Tom Ohle, who we knew first at BioWare during our work on the Neverwinter Nights franchise and then later when he was running Evolve PR, has launched a new blogging site for marketing and PR professionals called “Evolution of PR.” Essentially it’s a place where we can gather, post thoughts and discuss theory amongst marketing, PR and media professionals, focusing quite a bit on the video game industry.
Tom asked me to participate, and really, I’m more than happy to. Of course, it will be only from time-to-time so I can still share thoughts both on this site and on PR_Flak’s Flak Attak, but it’s a great idea and we’re really excited to support it.
The first post on EoPR is a reminder to aspiring VG PR professionals that working in this industry is about being a great PR person first, and a lover of video games second. If you don’t have a love of PR and a desire to learn more all the time, you’ll never make it, no matter how many times you’ve finished Halo 3 on the hardest difficulty setting.
Check out the post here. Hope you enjoy it.
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