We’re really excited to be working on one of the biggest and most important franchises in video games – Deus Ex.  With Deus Ex: Human Revolution, this awesome blend of FPS action and RPG gameplay comes to current generation systems, bringing along exciting new human augmentations, and choose-your-own-gameplay fun — play stealth, run-and-gun, hacking… whatever you like.

We’ll be in Germany next week with Square Enix helping them to show off the game at GamesCom in Cologne.  In the meantime, enjoy the newest trailer, which shows off gameplay publicly for the very first time.

Nothing Comes Between Us and Our Coverage

There is a good looking man in this photo. Unfortunately, he's the one IN the GAME.

So, we’ve been working with Square Enix on their upcoming Action-RPG NIER for quite a while now, releasing cool videos, feature assets packs and providing product demos.  Sure, we haven’t said SQUAT about the story details… but we’ve been setting the stage for some big reveals.

But you know what?  That wasn’t enough.  Oh, no, we had to go all the way, and put a public face on the game.  And that face?  None other than MavPR Partner, Matt Frary.

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BREAKING NEWS: PR Firm Finds Client’s Product to be “Awesome”

Ya ya… but in this case, it happens to be TRUE.  If you haven’t seen the news and review pouring in about the ASTRO Gaming A30 Cross-Gaming Headsets, you’re missing out.  Especially if you happen to be one of the following people on this earth:

• Xbox360 or PS3 Gamer
• PC Gamer
• DS, PSP Gamer
• iPod/iPhone, Blackberry User and Gamer
• Skype User
• Music Listener
• Movie Watcher

OK, so I know you’re covered in that list. And if you are, than you already know how hard it is to find headphones that can let you listen and talk through Xbox Live, move to your PC, and then still be cool looking enough and flexible enough to plug into your iPhone and take out on the streets.

This is what the A30 does.  But don’t take my word for it.  Check out IGN’s review, where the A30s receive the highest headset rating to date. Take that Tritton and Turtle Beach. 

I use mine every day to Skype, talk on my Berry, listen to music, and to kill YOU in Left 4 Dead 2 PC.

Maverick PR Hops On Board with InfoNet Digital to Promote Hello Kitty Parachute Paradise

That’s right – this PR company is NOT a one-trick pony!  I mean, sure you’re talking to the guys that worked on the Unreal and D&D titles for years, but let’s not forget – we’ve also worked on games like Pajama Sam, Backyard Sports, Spyro the Dragon and Crash Bandicoot.

In keeping with that diversified spirit, we’re happy to announce that we’re working with InfoNet Digital to promote their new iPhone/iPod Touch game, Hello Kitty Parachute Paradise.

This new app provides not only a fun and addicting game that challenges players to jump higher and higher while collecting special and rare items, but also an interactive and customizable application in which Hello Kitty fans can pose their own personalized scene featuring Hello Kitty and many of the other great Sanrio characters.  These scenes can filled with items collected from the game to create unique looks, and then can be used as wallpaper and shared online with other Hello Kitty fans.

Make, Share Your Hello Kitty Scene in "My Room"

If you love HK, Hello Kitty Parachute Paradise is now available at the Apple App Store.  You can visit the Web site or the Facebook Page for more information.  If you want to do a story and need some assets… well, buzz us!

Big news for MavPR – we’re really excited to say that we are officially working with Square Enix on their upcoming strategy game, Order of War, due this Fall from developer Wargaming.net.  On this project, MavPR is developing and supporting the community as well as conducting outreach in support of the core PR team.

We’re doubly excited on this one because this project brings us onboard with a former client who previously hired us at Vivendi/Sierra.  We’re always really proud and excited to join up with someone we’ve worked with in the past.

So keep an eye out for Order of War.  You can already jump in at the Facebook Page or on the Steam Official Group and Steam Forums.  Official game forums coming soon…

In the midst of a crazy couple of weeks, the MavPR team hit the Big Apple alongside the crew from iRacing to show off the online persistent racing simulation game and service to some key outlets we couldn’t reach when we traveled out to San Francisco.

We had a great location at the BMW of Manhattan dealership, where we were surrounded by awesome cars and a great setup provided by the iRacing team with a full racing chassis, widescreen HDTV and a sweet set of pedals.

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Longtime video game journalist and MavPR friend John (JCal) Callaham from BigDownload.com (part of the AOL network) had a chat with iRacing co-founder Dave Kaemmer about the big NASCAR deal.  The interview also took the time to explore the iRacing service as a whole.

It’s a real informative read so take a spin through the interview here.

And we learned that JCal is a NASCAR fan… who knew? 

- PR_Flak

GameSpot Chats With Dave Kaemmer, iRacing Co-Founder, About the Big NASCAR Deal

GameSpot took some time to chat with iRacing co-founder and racing game luminary Dave Kaemmer about the big iRacing/NASCAR deal that was announced yesterday and over the weekend.

The story went live this evening and looks fantastic.  Our congrats to Dave and the iRacing team.

To read the whole story, click right here.

-PR_Flak

As we mentioned last week, we’re really excited to be starting up with iRacing.com to help them reach out to the video game audience.  And yesterday, iRacing made a major announcement — that they are joining forces with NASCAR to create an official NASCAR-sanctioned online racing series within the iRacing service.

This is NOT just another NASCAR license; this is an actual, fully sanctioned NASCAR series.  For you racing fans out there, think about it like this: in the same way that NASCAR sanctions the Sprint Cup Series and the Nationwide Series — NASCAR has sanctioned this series with iRacing in a virtual space.

For you video game racing fans out there, think of it like this:  starting in 2010, iRacing users will be competing in a special division that is licensed and sanctioned by NASCAR, against other players and NASCAR drivers.  Yes, real-world NASCAR drivers who are also vying for the online racing title.

It’s a pretty exciting deal — if you are looking for the closest thing to being a professional NASCAR driver… if you think you’re the best at NASCAR games… if you think you can compete against legitimate — and sometimes professional — competition… then iRacing is the place for you to prove it.

There’s a lot more to talk about and even more things about it to be revealed later this year, but for now you can read about it in news posts at your favorite site, like IGN, CrispyGamer, BigDownload, and many more.

- PR_Flak

We’re really excited to announce that iRacing.com Motorsports Simulations, the most realistic racing simulation game in the world, has chosen Maverick PR to lead all video game enthusiast public relations outreach for the iRacing.com service.

iRacing.com is the brainchild of legendary racing game developer Dave Kaemmer (formerly of Papyrus Software – best known for creating the last great NASCAR racing game, NASCAR 2003, as well as the highly regarded Grand Prix Legends) and John Henry, principal owner of the Boston Red Sox and Fenway Sports Group, and co-owner of Roush Fenway Racing.

iRacing.com: The Impala Roars Around the Track

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