Our commitment: we won’t waste your valuable PR dollars on our rent or discounted soda machines.

LESS OVERHEAD…

Maverick employs a completely virtual office by taking full advantage of today’s connected world.  We leverage a variety of advanced communication technologies including Internet, gaming and mobile technologies to our business advantage.

We might video chat about an upcoming event through Skype; or hold a late-night company meeting at the Inn in Dalaran; or participate in conference calls from the trade show floors via our blackberries.

No matter the tech used, we operate seamlessly and in a more effective manner than other traditional PR agencies serving the video game space.

With Maverick, you won’t find our PR budgets pumped up to cover the cost of our rent, receptionists or expensive telephone systems – we accomplish the same functions without all the dead weight of wasted money.

MORE IN THE HEAD…
The founding principle of Maverick PR is simple: only veteran PR professionals are able provide truly superior results.  Maverick works only with seasoned pros whose experience has come directly from the video game industry.

By focusing so narrowly on the best-of-the-best, we gain access to unmatched knowledge collected over decades of hands-on experience managing interactive entertainment products. And, our principals are entirely hands-on in every aspect of the business — from strategic planning to tactical execution.

While traditional PR agencies hand off tactical work to lower-level employees who don’t have the years and have never worked inside a publisher or development studio, Maverick’s team was forged in the pressure cooker of the video game industry and we handle all of the day-to-day strategy and execution of your PR plan.

Remember: other PR agencies are designed to be most cost-effective when the most inexperienced people do the work; the more hours an AAE works on your game versus a VP, the more profitable the agency becomes. Take a moment and do the math on what that means for your game.

Maverick is different – our commitment of senior staff to your product ensures that media will get the stories they want while your internal teams get the results they need to create a successful  launch.

The bottom line: by eliminating bricks and mortar, Maverick provides a unique combination of strategic planning and big-brain thinking at a more affordable rate than our more traditional competitors.