Adweek Magazine interviewed Maverick PR partner Brandon Smith as part of a story highlighting the changing landscape in the game industry and the challenges of being heard in this ever expanding space. http://www.adweek.com/prnewser/how-to-find-a-pr-model-that-really-fits-in-the-new-era-of-gaming/118763 Read on for the full story.
“PR FOR INDIES” SESSION AT INDIECADE EAST 2015 DRAWS STANDING-ROOM-ONLY CROWD AND OFFERS INSIGHT INTO THE WORLD OF GAMES PR Reaching your audience as an independent developer is difficult. Let’s face it, if you’re a small team working on your baby, you don’t have time, the expertise, or the patience to do what’s necessary to […]
Welcome to Boston, PAX Goers! Here are some tips to keep a drunk Fitzy from punching you in the throat! Enjoy your stay!
The Pending Move of MavPR East Unearths Archaeological Treasure Trove of Tees
Today on CrispyGamer, writer Kyle Orland explores the somewhat complicated processes that video game PR people use in determining who and what outlets receive free review copies of games. It’s never an easy decision to cut someone off the list, that’s for sure, but there are time when you really don’t have a choice. Maverick […]
Over on PR_Flak’s Flak Attak, I’m discussing the impact that emerging business models and added content is having on the media cycle for video games and how PR and press are having to adjust. Between DLC coverage widening the coverage window and “new to us” online game emerging in North America, there’s a lot of […]
MavPR’s old friend, Tom Ohle, who we knew first at BioWare during our work on the Neverwinter Nights franchise and then later when he was running Evolve PR, has launched a new blogging site for marketing and PR professionals called “Evolution of PR.” Essentially it’s a place where we can gather, post thoughts and discuss […]
Welcome to Part III of The Art of the Screenshot. So far we’ve covered “big picture issues” – how it is PR’s responsibility to produce screenshots that do more than just look good and the importance of conveying emotions and attitude in assets. Now that you understand the key ingredients, you’re ready to rock n’ […]
Over on PR_Flak’s Flak Attak, I take on the issue of MetaCritic and its misleading and distorting aggregation of review scores. It’s a major issue in our industry, and it can no longer be denied or tolerated. I can’t tell you how many times I get emails from the development team after reviews post saying: […]
…our job as PR and Marketers is to create an emotional connection with our target audience…” Before we get into the details of my advice for acquiring and distributing great and effective screens successfully, I want to take a step back to take another look at the BIG PICTURE. Previously, in Part I, I suggested […]