BigDownload Interviews iRacing’s Dave Kaemmer
Posted by PR_Flak in 
Longtime video game journalist and MavPR friend John (JCal) Callaham from BigDownload.com (part of the AOL network) had a chat with iRacing co-founder Dave Kaemmer about the big NASCAR deal. The interview also took the time to explore the iRacing service as a whole.
It’s a real informative read so take a spin through the interview here.
And we learned that JCal is a NASCAR fan… who knew? 
- PR_Flak
MavPR Blogging: Evolving Definition of “Ship” – What It Means to VG PR and Media
Over on PR_Flak’s Flak Attak, I’m discussing the impact that emerging business models and added content is having on the media cycle for video games and how PR and press are having to adjust. Between DLC coverage widening the coverage window and “new to us” online game emerging in North America, there’s a lot of confusion as to what should be covered and how…
A <snip>:
This is where the next challenge for the VG media and VG PR professionals lies – to define the terms and options for covering what, by current definitions, is simply uncoverable.
Take a read of “Shipping a Game Ain’t What It Used to Be” - hope you enjoy it! Love to know your thoughts.
- PR_Flak
GameSpot Interviews iRacing Co-Founder Dave Kaemmer
GameSpot Chats With Dave Kaemmer, iRacing Co-Founder, About the Big NASCAR Deal
GameSpot took some time to chat with iRacing co-founder and racing game luminary Dave Kaemmer about the big iRacing/NASCAR deal that was announced yesterday and over the weekend.
The story went live this evening and looks fantastic. Our congrats to Dave and the iRacing team.
To read the whole story, click right here.
-PR_Flak
iRacing Announces NASCAR-Sanctioned Online Racing Series
As we mentioned last week, we’re really excited to be starting up with iRacing.com to help them reach out to the video game audience. And yesterday, iRacing made a major announcement — that they are joining forces with NASCAR to create an official NASCAR-sanctioned online racing series within the iRacing service.
This is NOT just another NASCAR license; this is an actual, fully sanctioned NASCAR series. For you racing fans out there, think about it like this: in the same way that NASCAR sanctions the Sprint Cup Series and the Nationwide Series — NASCAR has sanctioned this series with iRacing in a virtual space.
For you video game racing fans out there, think of it like this: starting in 2010, iRacing users will be competing in a special division that is licensed and sanctioned by NASCAR, against other players and NASCAR drivers. Yes, real-world NASCAR drivers who are also vying for the online racing title.
It’s a pretty exciting deal — if you are looking for the closest thing to being a professional NASCAR driver… if you think you’re the best at NASCAR games… if you think you can compete against legitimate — and sometimes professional — competition… then iRacing is the place for you to prove it.
There’s a lot more to talk about and even more things about it to be revealed later this year, but for now you can read about it in news posts at your favorite site, like IGN, CrispyGamer, BigDownload, and many more.
- PR_Flak
Maverick PR Kicks Off With iRacing.com Motorsports Simulations
We’re really excited to announce that iRacing.com Motorsports Simulations, the most realistic racing simulation game in the world, has chosen Maverick PR to lead all video game enthusiast public relations outreach for the iRacing.com service.
iRacing.com is the brainchild of legendary racing game developer Dave Kaemmer (formerly of Papyrus Software – best known for creating the last great NASCAR racing game, NASCAR 2003, as well as the highly regarded Grand Prix Legends) and John Henry, principal owner of the Boston Red Sox and Fenway Sports Group, and co-owner of Roush Fenway Racing.
iRacing.com: The Impala Roars Around the Track
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