Matt Becomes A Contributor to “Evolution of PR”

Posted by PR_Flak in Maverick Thoughts      Comments Off

Apr
29

MavPR’s old friend, Tom Ohle, who we knew first at BioWare during our work on the Neverwinter Nights franchise and then later when he was running Evolve PR, has launched a new blogging site for marketing and PR professionals called “Evolution of PR.”  Essentially it’s a place where we can gather, post thoughts and discuss theory amongst marketing, PR and media professionals, focusing quite a bit on the video game industry.

Tom asked me to participate, and really, I’m more than happy to.  Of course, it will be only from time-to-time so I can still share thoughts both on this site and on PR_Flak’s Flak Attak, but it’s a great idea and we’re really excited to support it.

The first post on EoPR is a reminder to aspiring VG PR professionals that working in this industry is about being a great PR person first, and a lover of video games second.  If you don’t have a love of PR and a desire to learn more all the time, you’ll never make it, no matter how many times you’ve finished Halo 3 on the hardest difficulty setting.

Check out the post here.  Hope you enjoy it.

- PR_Flak

Puzzle Quest: Galactrix — IGN Editor’s Choice

Posted by Grok in Video Game Public Relations      Comments Off

Apr
23

In the event you missed it.  Puzzle Quest: Galactrix just snagged the IGN’s Editor’s Choice award for the XBLA (Xbox 360) version of the game.

You can read the review here.

In the meantime, here’s a small taste:

Infinite Interactive took what worked in Puzzle Quest and expanded it into an even bigger, longer game. That means if you are a fan of PQ, Galactrix will hook you all over again. The zero gravity puzzle game is slightly more complex, and there is an entire galaxy of quests, mini-games, and characters to get lost in. Plus, the music is fantastic. The developers really hit on something with the Puzzle Quest formula, and I’ll be on board as long as they can keep it engrossing.

-Grok

Updated Look and Features

Posted by PR_Flak in Maverick PR Business      Comments Off

Apr
22

Hope you like the updated look of the site.  We made a few key art tweaks to better execute on the feel of MavPR and some additional behind-the-scenes adjustments to how this site is designed at its core.

We’ve also added a more detailed explanation of exactly what “Less Overhead, More IN The Head” means to us and why it’s such an important company motto.  Go ahead and click on the link at right (or here) to read more about how we leverage our virtual office to offer senior leadership at a more affordable rate.

- PR_Flak

THE ART OF THE SCREENSHOT III: Requesting Screens

Posted by PR_Flak in Maverick Thoughts, Video Game Public Relations      Comments Off

Apr
8

Welcome to Part III of The Art of the Screenshot.  So far we’ve covered “big picture issues” – how it is PR’s responsibility to produce screenshots that do more than just look good and the importance of conveying emotions and attitude in assets.

Now that you understand the key ingredients, you’re ready to rock n’ roll!  So let’s cover more hands-on material, namely, what you need to do to work effectively with your PD teams to secure great shots.

Do this wrong and you’ll get shots that aren’t perfect along with a PD team that thinks you’re a total idiot.  Do it right… well, then you’ve got PR gold.

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