Wanted Heads Out the Door With a Few Extra Hits
Posted by PR_Flak in 
We talked a little bit previously about the event we ran for Wanted: Weapons of Fate for Universal Pictures Digital Platforms Group as a last second showing leading into reviews. We had a great time both arranging and executing the event and as I mentioned in the earlier post, it was a real pleasure to work with a group of outlets that many PR people don’t have the opportunity to reach out to.
I just wanted to post an update, because some of the coverage coming out of that event was really interesting and of course the reviews… the reviews were great. So take a look below at some of the hits that the attending press put together in betweem riding a mechanical bull and having private screenings on the Universal Lot.
You can read reviews of the game from Atomic Gamer, Cheat Code Central, Digital Entertainment News, Game Over Online, Game Vortex, Gamer 2.0, Kombo and PlanetXbox360.
MavPR Blogging: The Problem With MetaCritic
Over on PR_Flak’s Flak Attak, I take on the issue of MetaCritic and its misleading and distorting aggregation of review scores. It’s a major issue in our industry, and it can no longer be denied or tolerated.
I can’t tell you how many times I get emails from the development team after reviews post saying: “Hey! We got a B- on XXX site, but on MetaCritic it shows up as a 67! WTF!?!?” It happens all the time.
What I’d love to see is some kind of resolution that removes the obvious issues and allows editorial integrity to reign supreme. Hopefully we can find a way to get the scoring system fixed.
Meanwhile, here’s a <snip> for you, and be sure to head over there and check it out:
It comes down to a simple fact — MetaCritic casts a powerful shadow but it is constituted of editorial inaccuracy, factual distortions and unchecked subjectivity.
The Problem With MetaCritic - PR_Flak’s Flak Attak
- PR_Flak
THE ART OF THE SCREENSHOT II: Stir Emotions & Convey Attitude
…our job as PR and Marketers is to create an
emotional connection with our target audience…”
Before we get into the details of my advice for acquiring and distributing great and effective screens successfully, I want to take a step back to take another look at the BIG PICTURE.
Previously, in Part I, I suggested that screen shots should be more than just literal representations of what a game looks like; it is PR’s responsibility to ensure they are memorable.
In this edition, we’ll cover the importance of injecting attitude instead of action and showing the fun of a game rather than the activity of playing.
Wanted: WOF – Maverick Hits The Studio Lot
The MavPR team is fresh back from our trip out to California (“home”) to show off the upcoming release of Wanted: Weapons of Fate to a group of online reviewers. We had a great time taking a look behind the scenes with the Universal Pictures development team, learning more about the Wanted universe, the design inspiration, and how they got those bullets to curve so damn nicely.
We also had a delightful demo of how to sneak up on someone and stab them in their… well… places no one should be stabbed.
I love review events, especially when we have a group of development professionals who are as passionate and talented as the ones on Wanted. People who legitimately enjoy presenting their work and talking about the intimate details and design theory they believe in, no matter how many times they are asked.
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