Jan 20 2010

NIER Breaks First Gameplay Trailer on GameSpot

PR_Flak

Last week it was the First Look Previews and GameSpot’s accompanying exclusive... this week, it’s a first look for everyone else as NIER’s very first gameplay trailer broke exclusively on GameSpot last night, hitting on the top of the Xbox 360 and PS3 pages.

Head over to GameSpot to take a peek at some of the secrets in store in this very mysterious game, and keep an eye out elsewhere as the video spreads later today!  [if embedding is malfunctioning, CLICK HERE]


Jan 14 2010

NIER Bursts Out!

PR_Flak

Video Game Media Take First Real Look at cavia Inc and Square Enix’s Upcoming Action-RPG

We already talked about GameSpot’s first preview that hit as the lead story on the site (and eventually propelled the game to the most popular game overall on GameSpot – nice!), but shortly thereafter, previews sprung up around the web on other outlets as well.

We’ve seen previews hitting on 1UP, TeamXbox, IGN, Destructoid, and GameRevolution and we haven’t even taken the wraps off the story quite yet.

Congrats again to the NIER team at Square Enix!


Jan 11 2010

Unwrapping The Mysteries of NIER

PR_Flak

GameSpot Is First Outlet To Go Live With New Preview of Square Enix and cavia Inc’s Action-RPG NIER

We’ve been working somewhat behind the scenes on NIER for a while now, methodically plotting and executing its reintroduction to the world like Dr. Evil in his underground lair.  While it’s slated to release in Spring 2010, nobody has really seen what the game truly is.  Until now.

GameSpot is the first media outlet to start taking the wraps off of NIER, posting their exclusive first-look preview tonight that reveals the game’s RPG gameplay and features, Nier’s powerful magic and the twisting storyline of a father trying desperately to save his daughter.

There will be more previews coming up tomorrow, but in the meantime, grab a piece of a really thorough and informative preview over on GameSpot right now.

We’re really excited to be working on the game, and even moreso to see the previous months of work starting to pay off for the game, and the team!  Congrats everyone!

And you can keep up to date on NIER news and assets by checking out the game’s bran-new Facebook page: www.facebook.com/NIERgame


Dec 1 2009

Hazard on Destructoid, PLUS A Nice Shout Out For MavPR

PR_Flak

Our friends over at Destructoid picked up on our release about Matt Hazard hitting 1,000 friends over on his epic, badass (and such) Facebook Page.

First of all, let’s all acknowledge that nabbing 1,000 friends is a pretty solid achievement for a classic video game character.  For reference, we are now only about 350 fans behind the much-ballyhooed and uber-hyped “Master Chief.”  Clearly that guy’s fame is all smoke and mirrors!

To celebrate this momentous occasion, we dove deep into the Hazard archives and found other major achievements in Hazard’s history that involve the number 1,000.

My favorite?  The reference to the lost game Corona and its repetitive Bungie-jump Gameplay design… you can check all the fun facts out right here on the Facebook Page, or hit the Destructoid link and read them there!

Meanwhile, we totally love the commendation offered up from Destructoid, as they open their story thusly:

You really ought to commend the folks at Maverick PR (and Vicious Cycle Software) for their work on Matt Hazard. They’ve done a tremendous job of creating a back-story for the videogame character who’s got a fictional past, both in and outside of the games.

Hazard rolls on as Matt Hazard: Blood Bath and Beyond gets closer to ship.  Remember, the Facebook Page is the official online home for all things Hazard, so you can check him out and keep up to date there.  Also, Hazard is running his own Twitter account – which is interesting to say the least – which you can find over at @HowHazardRollz

Follow him… OR DIE! :) (that’s a joke, by the wayOR IS IT?!?!?! (it is).


Nov 16 2009

Just Cause 2 Grapples Up Some Previews

PR_Flak

We’re happy to report that Just Cause 2 looks awesome and is showing off its grapple + parachute stunt-filled combat explosion open-world hijinx.  Can we make that its own genre?

Recently we had a chance to set-up some in-person, hands-on showings of the game for some sites here in North America, and we’re really excited to see some great coverage hitting from the visits.

But, rather than us telling you JC2 is a great game – which I’m sure you kind of expect us to do — why don’t you take a peek for yourself at what the professionals have to say about it:

Kotaku | Joystiq | Destructoid | Game Revolution | Gaming Target



Nov 6 2009

Maverick PR Gets Its Puzzle On with Gyromancer

Grok

So, Square and PopCap Games decided to pool their considerable n3rd-cred and come up with a game that combines the addictive casual play of a puzzler with the depth and complexity of an RPG.

While seemingly  unfathomable just a few years back….we at Maverick KNOW this formula works because we’ve sunk more hours into D3’s Puzzle Quest series than we care to publicly admit.

The result of Square and PopCap’s hard work is none other than the soon to be released Gyromancer – a time-sucking, black hole of a game I believe they designed with the sole purpose of stealing away every last bit of the year 2009 I have left.  Others suggest there may be something divine in Gyromancer’s origin…

Penny Arcade on Gyromancer's immaculate conception

“Gyromancer appears to be the work of a nefarious intellect, when the truth is substantially more beautiful: Gyromancer stands as proof of an interested, active, and present divinity, like spontaneous fermentation. Such indicators are rare, and when we find them we must cling to them, like hunks of bobbing wreckage.- Tycho Brahe, Penny Arcade

Of course, it’s also possible they are simply trying to make a great XBLA/PC title!

Regardless, we released a great new trailer for Gyromancer today as well as the planned release date of November 18th on XBLA and PC.  You can check out the trailer here:

Giantbomb, Shacknews or Team Xbox.

Stay tuned for more on this highly anticipated title.


Oct 30 2009

Maverick PR And Square Enix Join Forces Again, This Time For Just Cause 2

PR_Flak

Maverick PR To Drive Innovative Community and Viral Campaigns, Provide Extended Media Support for Open-World Sequel

Um, ya... this looks AWESOME. [Just Cause 2]

Um... Awesome, much?

Have I mentioned how much we love it when we get to work with our client partners more than once, and on multiple titles?

Well, then you’ll know why we’re so pleased to announce that we are expanding our relationship with our friends at Square Enix to include work on their upcoming blockbuster sequel, Just Cause 2.

We’ll be working with the Square Enix and Eidos teams to support and augment their work by providing community development and management, innovative and creative viral outreach and content creation, and extended media relations.

As for the game?  It looks amazing.  It’s jammed full of interesting content for us to explore and reveal so we’re really looking forward to digging in and “peeling the onion” to show off exactly what makes the title truly unique.

You want a taste?  You know you do.  Go ahead – check out this video that broke just last night, and is currently spreading across the Internet.


Oct 28 2009

Maverick PR Saddles Up Again With Matt Hazard

PR_Flak

Maverick and D3 Join Forces Again for Matt Hazard: Blood Bath and Beyond

If he doesn't kill you with a rocket launcher, he'll get you with his good looks, ladies.

If he doesn't kill you with his rocket launcher, he'll get you with his good looks, ladies.

Our old friend Matt Hazard, he of classic video game ass-kickery and old-school action-badassitude, is rolling back into town with his mega-guns and snappy one-liners in a new XBL and PSN game – Matt Hazard: Blood Bath and Beyond.  And giddyup, ‘cuz we’re going along for the ride.

Maverick will be driving community outreach and online viral activities for the upcoming game, in a reprise of our role from the award-winning launch of D3’s first Matt Hazard game, Eat Lead.

While we may not be writing fictional blogs or drawing cartoons this time (of course… we might), there’s plenty to do and tons of content to explore.

We’re really excited to get our creative on again and continue the momentum we built up from the first launch while extending our relationship with a great partner at D3.

The first trailer is now out and kicks some serious ass (created with aplomb by our friend Amy at mOcean) and there is also nice preview up on IGN right now as well.

Come join the official Facebook Page, which we’re actually using as the official Web site for the game – a first for us and pretty cool, frankly!

I’ll quit my yapping now, it’s time to grab a gun.  A big gun.

It’s Hazard Time.


Oct 1 2009

Square’s Thexder NEO Launches for PSPgo

Grok

Square’s Thexder NEO for the PSPgo released today on the PlayStation Network.  Thexder NEO is a remake of the classic 1985 side-scrolling shooter featuring a transformative robot/spaceship/fighter/jet with LOTS of enemies and even more weapons to shoot them with.

The Thexder NEO launch coincides with the release of the PSPgo itself which included a host of new downloadable games available from PSN as well as numerous updates, assets and more.

Shacknews has a pretty comprehensive look at the day’s PSN releases.

And, here are a few Thexder NEO screens!


Sep 24 2009

Square Enix Taps Maverick to Support Arkanoid Plus!, Dragon Quest Wars

PR_Flak

Maverick Jumps In With Community and Media Support For Dragon Quest Wars and Arkanoid Plus!

Arkanoid Plus!

We’re really excited to announce that Maverick is continuing its relationship with Square Enix here in North America, this time jumping in to support media activities and community outreach for some of Square Enix’s awesome upcoming downloadable titles.

These downloadable games will be coming out on a bunch of different systems and they represent some pretty great video game franchises, so we couldn’t be more excited about this.  First up – the aforementioned titles:  Arkanoid Plus! for WiiWare and Dragon Quest Wars for DSiWare – good times!

Dragon Quest Wars

Dragon Quest Wars

We’ve really enjoyed working with the entire team at Square Enix on Order of War (out now!!!) – and of course with all the people out there in the real world who we talk to every day about the game — and we expect great things from this new project.

So keep an eye out right away for information coming from Maverick about Arkanoid Plus! and Dragon Quest Wars — they are great games and come out very soon!